Nashville Web Design & SEO
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At Malechi Tech, we believe that your small business is more than a product - it's an extension of who you are. That's why we work to make your online presence about the great people behind a great company.
Using the 'Website as a Hub' model, we surround your website with lead-gen tools that build brand loyalty and improve the customer experience.
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What We Do
Malechi Technology Services develops online strategies for greater sales and leads through websites, online and email marketing, e-commerce and search engine optimization to help small businesses become more profitable and more efficient online. We call it online business development. Through these web marketing technologies, we help generate leads and set up your business to process more while working to decrease the amount of effort on a given task.
Bridging the Gap
The U.S. is at a unique point demographically. On one hand, Baby Boomers own, operate and manage small businesses all around the country. These 'Boomers,' all 76 million of them, have helped pave the way to success in business for a younger generation through hard work, sweat and tears. The way they have known business to operate is through reaching out to businesses and customers via phone calls, sales meetings and traditional print and television advertising. Boomers have the perseverance and business knowledge to grow and sustain a company. Enter Generation Y.
Generation Y, those between 19 and 30, are 92 million strong and they are highly educated, energetic, positive and broke. Many of them depend on parents for financial help and most are yet to find a lasting career. But they're smart, they're Internet-savvy and willing to work if they see an opportunity for growth and to make a lasting impact. They look to Facebook for shopping and parenting advice. They escape into computer games and manage their work and personal lives from the smart phone in their hands. Here's where it comes together.
As Boomers look toward and enter retirement, the entrepreneurial Gen Yers see an opportunity to come along side these businesses that Boomers have started and grown and integrate an online strategy for success. What was once mammoth amounts of paper work, now is accomplished with a click of the mouse, which instantly organizes tons of data in the 'cloud'. The efficiency of the Gen Yers social life naturally bleeds over to how they view work and operate in it. Together, both generations have an opportunity to simultaneously learn from one another in business, increasing our reach, effectiveness and profits.
The Human Touch
We understand your business is a living, breathing thing. At Malechi Tech, our methods do not involve a take-over of processes where your business becomes a machine overnight. By evaluating the measurable and non-measurable components of your business, we are able to develop a step by step plan to incorporate online tools that match your business's unique place in the market and create a strategy to reach the audience who will both support your business and encourage others to get on board.
We encourage you to let us know how we can help you reach your goals. Whether you are looking to start a business from scratch or simply improve your online components, Malechi Technology Services is the right place for you. Please fill out a brief form so we can begin planning a custom strategy just for you.
Web Design is changing rapidly. It's becoming easier and easier for anyone to create a web page and get themselves online. Using a DIY tool is a great place to start. After a while, though, most people find themselves overwhelmed by the amount of knowledge required to create the site they really want. That's where I come in.
We can create a site that is visually appealing as well as effective at converting customers into leads or sales. Learn more about web design.
The Web is quickly becoming more competitive because where the Internet is concerned, what used to be the Wild, Wild West is quickly becoming suburbia. We have a tendency to organize and structure things that are chaotic and the Web is no different. That being the case, Google has helped set the rules (or layout the neighborhoods) and developers are finding ways to make money. The key? More visitors equals more cash. How do you get more visitors [more...] without having multi-million dollar advertising budgets? You show up in the top of Search Engines like Google, Yahoo! and Bing.
SEO is simply a way to structure your site and create content that helps search engines find you--literally "Search Engine Optimization."
I've created more content on the Nashville SEO page, but without going into all the reasons here, now is a great time to start focusing on creating SEO-friendly sites because the market is just now catching on and with a little work, you can get your site to the top of Google when competing on the local level.